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Adoption of innovative technology over time has been found to follow a fairly predictable S-curve. While market segments like 'innovators' and 'early adopters' account for a small percentage of new technology adopters early on, they remain an important segment. After all, this group of thought leading businesses have over the past several years led in-memory analytics adoption for SAP Business One by demonstrating to other small to midsized enterprises the value it provides businesses.
According to SAP, the momentum experienced by SAP HANA has been trending upwards in this first business quarter – demonstrating the move from the early adopter segment into the early majority, where SAP HANA’s adoption will continue on to more than 50% of the market.
For those unfamiliar with in-memory analytics, SAP HANA is a powerful in-memory database that gives businesses the ability to:
Contributing to the increase in adoption rate there are several factors that give SAP HANA an advantage. In terms of the technology itself, whereas other database management systems on the market are typically either good at transactional workloads or analytical workloads, no solution is good at doing both. SAP HANA’s has the advantage here in that it can perform both types of workloads.
Additionally for businesses’ operating in competitive industries vying for customer businesses, it is imperative to predict the next big trend. When customer behavior becomes unpredictable, predictive analysis available gives businesses the upper hand – making the most of their marketing spend by anticipating customer needs ensuring that their service offerings are more relevant to the customer.
Another contribution factor to the growth seen in SAP HANA adoption is its versatility to be deployed either on premise or in the cloud, increasing its accessibility. This is attractive for businesses that lack the necessary resources for their Enterprise Resource Planning (ERP) solution with in-memory analytics.
And as the second quarter of 2014 begins, it is anticipated to see even more SMEs adopt the quick and cost-effective in-memory analytics solution to leverage the proven, superior performance of the real-time business platform.
Continue reading about SAP HANA to find out some of the benefits experienced by industry leading businesses.
