The past year and a half taught us that businesses must become more resilient and adaptable. Now, many forward-thinking companies are undergoing digital transformations and embracing technology to achieve that goal.
You’ve likely heard of digital transformation, and you might think it’s complicated or difficult to accomplish. Luckily, it’s neither.
Our favorite explanation of digital transformation is simple: adopting new—or modifying existing—technology to make your business run better. It’s a journey that begins with one small step to relieve a particular pain point.
And while a digital transformation takes a different trajectory based on a business’s unique needs, there are three key reasons it’s critical for companies of all sizes.
Smooth Operations
Time is a precious commodity, and technology can simplify, streamline, and automate critical processes so you have more of it to focus on strategy, innovation, and growth.
One such technology is integration. Consider all the applications you rely on to stay organized, collaborate with your team, and run your operations. If they can’t talk to each other, you waste a lot of time transferring data with manual processes, workflows, and manpower. In addition to wasting time, a single mistake can cost a lot of money.
Connecting your applications with an integration solution saves time and eliminates manual data entry and human error while transferring data at lightning speed. Integration is also an ideal starting point for a digital transformation journey.
Awesome Customer Service
Customers have high—and often unrealistic—expectations. They want to pay as little as possible for merchandise, they wanted it yesterday, and they’re unsympathetic about delays, no matter the reason.
eCommerce exploded during the pandemic, and many businesses successfully pivoted to online selling to accommodate customers’ new buying behaviors. Others were reluctant to adopt eCommerce for various reasons—a fear of change, the belief it would take too long or be too expensive, or simply not knowing where to start. However, simplifying eCommerce isn’t difficult, and it’s another good place to start a digital transformation journey.
Another way to serve your customers better and start a digital transformation journey is with an online portal. You can provide a secure, flexible, and personalized gateway where they can go online to view invoices, pay bills, view their sales history, place orders, track deliveries, review quotes, and check open service calls. Giving your customers self-service convenience prevents your time from being eaten up with phone calls and emails.
A Thriving Business Culture
The right mix of people, processes, and technology adds up to a robust business culture. By investing in technology, you’re demonstrating that innovation matters. You’ll attract talent eager to join a savvy business, make your employees’ jobs easier, and your customers and vendors will love doing business with you.
Learn More
To learn more about getting started with digital transformation, visit the site below. You’ll find blogs, customer success videos, on-demand webinars, demos, and eBooks to answer your digital transformation questions.
