Founded in 2007, Basebone Group Limited is a digital media company that provides over-the-top (OTT) media services in emerging markets. The company’s flagship product, Baseplay, uses proprietary technology, including content management, mobile payments, advertising, and anti-fraud solutions, to make digital content accessible to more households than ever.
Basebone began as a single entity in Spain—where its employee hub remains—and now operates as a group of international companies across Europe, Africa, and the Middle East.
The Challenge
A small business accounting application served Basebone’s needs during the early years. But as the company grew rapidly and added entities, its entry-level software couldn’t keep up.
Basebone needed a powerful enterprise resource planning (ERP) solution. The company chose SAP Business One for its ability to handle multiple jurisdictions and currencies.
The company partnered with Vision33, SAP’s largest and most experienced SAP Business One partner, to deploy the robust ERP solution in the cloud.
But as the company continued to grow and add entities, even SAP Business One became challenging and expensive to maintain.
The Solution
Enter SAP Business ByDesign, an affordable, easy-to-use cloud ERP solution. Switching to SAP Business ByDesign was a no-brainer for Basebone—as was maintaining its partnership with Vision33.
SAP Business ByDesign is perfect for multi-company, multi-country organizations like Basebone. Adding new companies in new locations to the system is hassle-free and will fuel Basebone’s growth into additional markets.
SAP Business ByDesign allows Basebone to use only the modules they need, and turning on and configuring new ones is easy.
The Result
Now that Basebone has the right-sized ERP solution, the multi-entity consolidation process is significantly faster. And with all its separate companies in a centralized database, Basebone has clear visibility into financial and operational performance.
The icing on the cake? By switching to SAP Business ByDesign, Basebone reduced its ongoing annual costs by over 40%.
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