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More than ever before, today's multi-channel retail environment is becoming increasingly faced with tougher competition and technology constraints. To add to the pile, the prevalence of online shopping means that growing retailers must also deal with changing buying behaviours and customer attitudes.
Customers expect to get product information, consider their options, and make their purchases with ease. They bounce between channels throughout their shopping journey, so they want an experience that is complete, seamless, convenient, engaging and consistent.
It’s a tall order, but one that needs to be filled. Otherwise, customers will find another retailer that will deliver exactly what they need. With all these challenges in play, how can you manage to concentrate on closing sales and driving profit for your business? The answer is, by creating and maintaining a consistent customer experience and across all sales channel.
Vision33's strategic retail partner, Retail Pro, has written a whitepaper, "3 Tips to Simplify Omnichannel". The whitepaper outlines the three important questions to ask when you are evaluating and implementing an omnichannel strategy, and most importantly, how you can do it in a streamlined and efficient manner.
