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Today’s omnichannel approach to sales means online retailers need more than just an eCommerce platform to leverage an effective go-to-market strategy. The omnichannel approach to marketing, selling, and serving customers means building a better connection between your sales channel and backend operations. An enterprise resource planning solution can help connect the dots, but retailers must first identify the right technology partner to manage their software and service needs. This includes integration, ongoing support, and customization to achieve the value of an integrated enterprise solution.
Having partnered with hundreds of retailers to improve their business operations by integrating critical business processes with their eCommerce platforms, Vision33 has deep insight into the challenges retailers face when choosing the right ERP solution to integrate with their eCommerce platform.An integrated ERP solution eliminates the problem of disorganized information—the ERP compiles data in one place so you can leverage it for real-time reporting and decision-making about product lineups and which products aren’t selling well. Customer data also feeds into an ERP solution, offering an advantage to retailers, suppliers, and other trading partners. A drastic increase in sales, boosted profits, and better consumer relationships are a few of the benefits of better customer data.
As this solution becomes more popular, retailers are partnering with professional services IT companies to implement an ERP that serves as a business backend to their eCommerce solutions.
One ERP option is SAP Business One from financial systems leader SAP. Built specifically for small and midsized enterprises, SAP Business One allows businesses with an eCommerce storefront to give their customers the products, information, and personalized shopping experiences they want—across any channel. By harnessing real-time customer and point-of-sale insights, you can engage shoppers and optimize everything from merchandising to your supply chain. How? With an integration platform.
The opportunities to extend your business to the web are limitless with integration solutions for your eCommerce web presence. Developed by Vision33, The Saltbox Platform enables you to keep the familiar eCommerce platforms you know provide value to your business partners and customers. You can streamline your processes by pushing and pulling information in real-time and at lightning speed between any system and SAP Business One.
With an eCommerce ERP, this omnichannel approach to marketing, selling, and serving customers creates an integrated and cohesive customer experience. However, it’s sometimes difficult to identify the right enterprise technology, an integration solution to connect them, and a partner to provide insight into taking full advantage of the technology investment.
Let us answer your questions about where to start, what solution is right for you, and how you can integrate an ERP solution with your eCommerce platform. Watch our on-demand webinar Learn How to Crawl, Walk and Run with eCommerce to learn:
Whether you're just starting out or expanding your eCommerce presence, you'll find this webinar a helpful resource.
