Today’s omnichannel approach to sales means online retailers need more than just an eCommerce software to leverage an effective go-to-market strategy. The omnichannel approach to marketing, selling, and serving customers means building a better connection between your sales channel and backend operations. Enterprise resource planning (ERP) for eCommerce can help connect the dots, but retailers must first identify the right technology partner to manage their software and service needs. This includes integration, ongoing support, and customization to achieve the value of an integrated enterprise solution.
Having partnered with hundreds of retailers to improve their business operations by integrating critical business processes with their eCommerce software, we have deep insight into the challenges retailers face when choosing the right ERP solution to integrate with their eCommerce software.
eCommerce ERP Solution
An integrated ERP solution eliminates the problem of disorganized information – the ERP compiles data in one place so you can leverage it for real-time reporting and decision-making about product lineups and which products aren’t selling well. Customer data also feeds into an ERP solution, offering an advantage to retailers, suppliers, and other trading partners. A drastic increase in sales, boosted profits, and better consumer relationships are a few of the benefits of better customer data.
As this solution becomes more popular, retailers are partnering with professional services IT companies to implement an ERP that serves as a business backend to their eCommerce solutions.
ERP for eCommerce Companies – SAP Business One
One option is SAP Business One from financial systems leader SAP. Built specifically for small and midsized enterprises, SAP Business One allows businesses with an eCommerce storefront to give their customers the products, information, and personalized shopping experiences they want – across any channel. By harnessing real-time customer and point-of-sale insights, you can engage shoppers and optimize everything from merchandising to your supply chain. How? With an enterprise connector.
eCommerce Integration with ERP
The opportunities to extend your business to the web are limitless with integration solutions for your eCommerce web presence. An integration solution, such as the Vision33 Shopify InterConnect, enables you to keep the familiar eCommerce systems you know provide value to your business partners and customers. You can streamline your processes by pushing and pulling information in real-time between any system and SAP Business One.
ERP Partners and eCommerce ERP
With an eCommerce ERP, this omnichannel approach to marketing, selling, and serving customers creates an integrated and cohesive customer experience. However, it’s sometimes difficult to identify the right enterprise technology, an integration solution to connect them, and a partner to provide insight into taking full advantage of the technology investment.
Learn More About ERP for eCommerce Companies
Before continuing to research the right mix of these elements, we recommend watching a short video that identifies the benefits of seamlessly integrating your eCommerce solution with ERP. In this spotlight feature you'll learn how eCommerce solutions such as Shopify can be connect to an ERP solution like Vision33 InterConnect.