A crisis in any industry is overwhelming, but a crisis—like a recall—in the food and beverage industry can be catastrophic.
In addition to sickening your customers, improperly managing recalls has lasting effects on your business’s reputation and finances.
Luckily, managing recalls doesn’t start with identifying the cause—you can start now by implementing the right technology. With SAP’s enterprise resource planning (ERP) solutions, you can safeguard your business from the risks of unexpected recalls.
How Does ERP Manage Recalls?
SAP’s ERP solutions, including SAP Business One, SAP Business ByDesign, and SAP S/4HANA Cloud, public edition, store real-time data in a centralized database, giving you full visibility into every business area and complete control.
That, along with strong traceability tools, reliable recall strategies, and streamlined recall processes, means you can react faster when you need it most.
Using SAP technology to improve your recall handling benefits your business in two critical areas.
Brand Reputation
It only takes a single misstep to tarnish your brand image forever. Successful food and beverage companies are transparent and truthful with customers—even during turmoil like recalls.
Stellar customer service includes using ERP’s prebuilt customer relationship management features to warn customers of potential problems and being open about company processes to build consumer trust.
If a recall happens, SAP’s ERP solutions automate and streamline collaboration with stakeholders, making it easy to keep critical parties updated.
The solutions’ centralized real-time data allows you to provide accurate documentation and establish recall protocols, including identifying which segments of the public are affected.
Additionally, with the most up-to-date information at your fingertips, you can answer customer questions, address concerns, and maintain credibility.
Public Health
As a food and beverage manufacturer or distributor, food safety should be your top priority. SAP solutions make it easy because you can navigate recalls and adhere to safety protocols on one platform.
Mislabeling and incorrect packaging are common causes of recalls. SAP’s ERP solutions automatically create labels that meet strict industry standards, including the Produce Traceability Initiative and Food Safety Modernization Act.
With batch management and advanced lot traceability, you can quickly trace products forward and backward in the supply chain to see where faulty components originated, where they were incorporated into finished products/batches, and which customers received them. With fast action, your company can protect public health.
Bottom Line
The financial impact of recalls can be staggering. Costs include replacing lost products, legal fees, labeling and shipment costs, food safety consulting, and public relations.
Save your company from the cost and chaos of recalls with clear and effective strategies powered by SAP Business One, SAP Business ByDesign, and SAP S/4HANA Cloud, public edition.
By handling recalls quickly and efficiently, you’ll protect your customers, brand reputation, and bottom line.
For more information about how SAP solutions help food and beverage companies optimize food safety and protect customers with traceability technology, download our free eBook, Produce Traceability Technology in Focus: How to Ensure Food Safety from Farm to Fork.
